MYPLATES x AUDI x FORD / COMMERCIAL PROJECT

I led and delivered a fully integrated, end-to-end campaign for myPlates, launching two high-profile products: a new Audi ‘RS’ inspired plate and an officially licensed Ford plate.
 

Working independently across strategy, creative, and production, I developed and executed a multi-channel rollout that spanned large-scale Digital Out-of-Home, retail digital displays, social media, and premium venue placements.